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Experience and the “Next Best Action” Dilemma

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Who Drives Digital Business From the Cloud Through the Edge to the Digital Touchpoint?

On a flight back home from London, I found the catchy headline “Clicks meet Bricks” in British Airways’ magazine “business life”. The article highlights the new age of retail, showing how Amazon Go, Alibaba’s Hema or Farfetch from the UK work and try to close the gap between the digital and analog world to provide…
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